Dignity Players Branding

This is the look the that we created for Dignity Players. The company’s logo, limited two-color palette, use of high-contrast conceptual imagery, and large expanses of white space are the same family of branding elements that we’ve employed for 10 years. When you set eyes on this work, you KNOW it’s a Dignity Players production. 

This is the entire presentation! Enjoy!!

This series is for anyone who wants their production’s graphics to look as sharp and fresh as their production. And plus, the series is kind of fun too!

Welcome to Part 8 of our 9-part series on Theater Branding!

This series is for anyone who wants their production’s graphics to look as sharp and fresh as their production. And plus, the series is kind of fun too!

Welcome to Part 7 of our 9-part series on Theater Branding!

This series is for anyone who wants their production’s graphics to look as sharp and fresh as their production. And plus, the series is kind of fun too!

Welcome to Part 6 of our 9-part series on Theater Branding!

This series is for anyone who wants their production’s graphics to look as sharp and fresh as their production. And plus, the series is kind of fun too!

Welcome to Part 5 of our 9-part series on Theater Branding!

This series is for anyone who wants their production’s graphics to look as sharp and fresh as their production. And plus, the series is kind of fun too!

Welcome to Part 4 of our 9-part series on Theater Branding!

This series is for anyone who wants their production’s graphics to look as sharp and fresh as their production. And plus, the series is kind of fun too!

Welcome to Part 3 of our 9-part series on Theater Branding!

This series is for anyone who wants their production’s graphics to look as sharp and fresh as their production. And plus, the series is kind of fun too!

Welcome to Part 2 of our 9-part series on Theater Branding!

This series is for anyone who wants their production’s graphics to look as sharp and fresh as their production. And plus, the series is kind of fun too!

Welcome to Part 1 of our 9-part series on Theater Branding!

This series is for anyone who wants their production’s graphics to look as sharp and fresh as their production. And plus, the series is kind of fun too!

Our rules for branding your theater are at the heart of our upcoming blog series. We'll also examine what branding is, why theaters need it, what works, what doesn’t, and suggest how to maximize your budget to make your marketing look as good as your productions.

Starting in September. You won't wanna miss it!

We were invited to help Steele Spring Theatrical Licensing & Royalties re-brand themselves as Steele Spring Stage Rights.

Reviews and word-of-mouth matter, but a patron’s decision is also influenced by what he/she sees: posters, signs, newspaper ads, brochures, and web site. With theaters competing harder than ever for audiences, you need to stand out.

So, Mister Potential Audience Man is standing in Starbucks, waiting for his soy latte, and sees your poster in the window. If the poster is visually arresting, he thinks to himself: “Hmmm…I wonder what that is?” Contact is made. Step 1 is accomplished. It’s time to move on to… 

You’re producing Love Valour Compassion complete with naked bodies and a little onstage whoopee, and who is seated in the front row of the first Sunday matinee? A nice group of church-going ladies. They have no idea what they are in for. It’s Easter-time and they think they're about to see the sequel to The Greatest Story Ever Told. They’re totally psyched.